Taking selfie pictures is becoming an usual thing – upload it on Facebook, Twitter, Whatsapp and there’s no bigger online collection of Selfies than on Instagram.
And because Selfie is already big thing on the internet, why bother to shoot complicated pictures for the ad campaign.
It’s just like what Einstein once said: ‘Everything should be made as simple as possible’. Dress up the models with expensive dresses, jeans and shirts, then give them a pair of dream shoes and finalize it with the next-season-handbag.
Where to shoot?
Well, how about in an abandon building where the stairs are populated with dust. But really, I like where we’re going. Instead of heavily photoshopping the images, these look all-natural. It’s like you have shot a picture of your friend using her iPhone. But that’s the story. These clothes are for casual wear, you could just swap them and then go meet your friends.
Another form of art.
A lot of these handbags were already presented during the Spring Summer 2015 Runway, but the style is different – like the Petite Malle Shoulder Bag in new multicolor white, blue, yellow and black. Like the new Lady Bag in lipstick red, like the Alma Bag in different print of monogram. They are all stunning, which one did you like again?
The guy’s name is Roberto Bottoni, and he’s painting a white alligator boot a color of red somewhere between blood and Pinot Noir. Holding the left shoe, he coats the instep, up and down the scales. The fiftysomething shoemaker, who’s worked here since the facility opened, puts it down, then grabs the right. He drags the stubby, square brush around the toe cap and back again. He’s creating the burnished patina effect the business is known for. He also studies the shoe. He appears to be working to get the shoes to look precisely the same, although guys who wear custom shoes enjoy the snob appeal of their colours being slightly off–indication of a person, bespoke hand. Bottoni puts it down to his desk, packed with hammers and picks along with shanks with faded green handles and scuffed blades. He stitches together the top of what’s going to be a patent-leather monk-strap. He places that down. Then he turns into a wing tip sitting upside down. He starts stitching. A few minutes after, he turns to another device, making a thicker stitch using a needle which punctures the layers of leather.This is what Bottoni does from 8 a.m. to 5 p.m. each weekday, looking out onto a pair of four-foot-tall concrete lace-up loafers–I Left Your Shoes at Guilin, a job by the Taiwanese artist Ken-Tsai–except for a mandated hour-long lunch served for free in the employee cafeteria. He is a one-man assembly line.
